RESIST BLAND BRANDS

STAR OLIVE OIL POSITIONING

I love this product. Positioning STAR Olive Oil

against a strong competitive set in a saturated

category was challenging and the results,

were highly rewarding.  

Rarely is a unique position successfully

established for this commodity / ingredient food. 

"The Fresh Pressed Olive Oil"

set us apart from other more expensive brands,

who typically rely on a heritage position, with

our more contemporary "fresh" message.

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This print campaign gave us access to a high

end consumer through food, wine and   

women's service magazines.   

KELLER WILLIAMS

Developing and managing a co-op marketing

program for 6 Keller Williams market centers,

united independently owned offices in

 Los Angeles by expanding their reach

and their budgets, build awareness, grow

agent recruitment and sales.

Through an online agent submission

database, listings and images were collected

and downloaded weekly for marketing print

and online executions in The L.A. Times,

and various magazines including the MLS.

CLAUDIA ROSSINI ACCESSORIES

The transition into launching my own line of  

leather accessories was a beautiful journey.

Designing prototypes, selecting hides, 

working with on production, direct sales and

wearing all the hats, provided me with

great insight into the "whole business".

Branding and the law of sacrifice,

buying trends, cost of goods and inventory

control, are a few lessons worthy of mention.

Sales materials served to inform customers and

the trade in both print and online opportunities.