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RESIST BLAND BRANDS

I have been drawing the attention of consumers on behalf of some 

of America’s best known brands and some of the lesser known small businesses, too.

From hashing out a positioning strategy, identifying a core value proposition, a new product look,

copywriting, or developing designs of any kind for business communications, I'm driven to succeed.

Let me take a look at some of your marketing challenges. 

WHAT I CAN DO FOR YOUR BUSINESS

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STRATEGY / LAYOUT / COPY

Brand positioning and strategy.

Packaging and logo design.

Headlines and copywriting.

Directing photoshoots and image compositions.

Layouts through digital delivery.

MARKETING EXPERIENCE

PACKAGED GOODS

SPECIALIZING IN PRINT & PROMOTIONS FOR OVER 25 YEARS, I LEAD THE DEVELOPMENT

OF NEW AND EXISTING BUSINESS ON ALL ACCOUNTS

AS FOUNDING PARTNER & CREATIVE DIRECTOR FOR A CONSUMER PACKAGED GOOD AGENCY.

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STAR OLIVE OIL POSITIONING

I love this product. Positioning STAR Olive Oil

against a strong competitive set in a saturated

category was challenging and the results,

were highly rewarding.  

Rarely is a unique position successfully

established for this commodity / ingredient food. 

"The Fresh Pressed Olive Oil"

set us apart from other more expensive brands,

who typically rely on a heritage position, with

our more contemporary "fresh" message.

This print campaign gave us access to a high

end consumer through food, wine and   

women's service magazines.   

MARKETING EXPERIENCE

REAL ESTATE MARKETING

AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS

 AND INDEPENDENT REALTOR TEAMS, I ENJOYED MEETING THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS

IN MY ROLE IN SUPPORT OF THEIR MARKETING NEEDS.

KELLER WILLIAMS

Developing and managing a co-op marketing

program for 6 Keller Williams market centers,

united independently owned offices in

 Los Angeles by expanding their reach

and their budgets, build awareness, grow

agent recruitment and sales.

Through an online agent submission

database, listings and images were collected

and downloaded weekly for marketing print

and online executions in The L.A. Times,

and various magazines including the MLS.

MARKETING EXPERIENCE

MORE

AGAINST A VARIETY OF CHALLENGES, WORKING WITH SMALL BUSINESSES AND LIMITED BUDGETS

USUALLY REQUIRES CLOSE COLLABORATIONS, TRUST AND SOMETIMES A LOT OF LEGGING UP.

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CLAUDIA ROSSINI ACCESSORIES

The transition into launching my own line of  

leather accessories was a beautiful journey.

Designing prototypes, selecting hides, 

working with on production, direct sales and

wearing all the hats, provided me with

great insight into the "whole business".

Branding and the law of sacrifice,

buying trends, cost of goods and inventory

control, are a few lessons worthy of mention.

 

Sales materials served to inform customers and

the trade in both print and online opportunities.

CONTACT ME

Claudia Rossini

West Hollywood

323-422-4162