I have been drawing the attention of consumer
on behalf of some of America’s best known brands and
some of the lesser known small businesses, too.
From hashing out a positioning strategy, identifying a core
value proposition, a new product look, copywriting,
or developing designs of any kind for business communications,
I'm driven to succeed.
WHAT I CAN DO FOR YOUR BUSINESS
STRATEGY / LAYOUT / COPY
Brand positioning and strategy.
Packaging and logo design.
Website design and site launch.
Headline concepts and copywriting.
Directing photoshoots and image compositions.
SPECIALIZING IN PRINT & PROMOTIONS FOR OVER 25 YEARS, I LED DEVELOPMENT
OF NEW AND EXISTING BUSINESS ON ALL ACCOUNTS AS FOUNDING PARTNER & CREATIVE DIRECTOR FOR A CONSUMER PACKAGED GOOD AGENCY.
STAR OLIVE OIL POSITIONING
Positioning STAR Olive Oil against a strong
competitive set in a saturated category was
challenging and the results,were highly rewarding.
Rarely is a unique position successfully
established for this commodity / ingredient food.
"The Fresh Pressed Olive Oil"
set us apart from other more expensive brands,
who typically rely on a heritage position, with
our more contemporary "fresh" message.
This print campaign gave us access to a high
end consumer through food, wine and
women's service magazines.
REAL ESTATE MARKETING
AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS
AND INDEPENDENT REALTOR TEAMS, I ENJOYED MEETING THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS IN MY ROLE IN SUPPORT OF THEIR MARKETING NEEDS.
Building a co-op marketing program for
six Keller Williams market centers, united
independently owned offices in Los Angeles
by expanding their reach and their budgets,
build awareness, grow agent recruitment
and sales. Through an online agent submission
database, listings and images were collected
and downloaded weekly for marketing print
and online executions in The L.A. Times,
and various magazines including the MLS.
CLAUDIA ROSSINI ACCESSORIES
The transition into launching my own line
of leather accessories was exciting.
Designing prototypes, selecting hides,
working with on production, direct sales
and wearing 'all the hats', provided me with
great insight into the "whole business".
Branding and the law of sacrifice,
buying trends, cost of goods and inventory
control, are a few lessons worthy of mention.
AGAINST A VARIETY OF CHALLENGES, WORKING WITH SMALL BUSINESSES AND LIMITED BUDGETS
USUALLY REQUIRES CLOSE COLLABORATIONS, TRUST AND SOMETIMES A LOT OF LEGGING UP.
FINDING DESIGN SOLUTIONS FOR A WIDE VARIETY OF BUSINESSES PROFIILING THEIR UNIQUE MARKET POSITIONING
A SYMBOL IDENTIFYING A BRAND OR PRODUC CAN BE AN ABSTRACT DESIGN OR A SYMBOL THAT REPRESENTS A WORDMARK. WHAT IS MUST BE IS UNIQUE AND RELATABLE.