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I have been drawing the attention of consumer

on behalf of some of America’s best known brands and

some of the lesser known small businesses, too.

From hashing out a positioning strategy, identifying a core value proposition,

a new product look, copywriting, or developing designs of any kind

for business communications, I'm driven to succeed.

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WHAT I CAN DO FOR YOUR BUSINESS

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STRATEGY / LAYOUT / COPY

Brand positioning and strategy.

Packaging and logo design.

Website design and site launch.

Headline concepts and copywriting.

Directing photoshoots and image compositions.

Color pallates.

MARKETING EXPERIENCE

PACKAGED GOODS

SPECIALIZING IN PRINT & PROMOTIONS FOR OVER 25 YEARS, I LEAD THE DEVELOPMENT

OF NEW AND EXISTING BUSINESS ON ALL ACCOUNTS

AS FOUNDING PARTNER & CREATIVE DIRECTOR FOR A CONSUMER PACKAGED GOOD AGENCY.

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STAR OLIVE OIL POSITIONING

Positioning STAR Olive Oil against a strong

competitive set in a saturated category was

challenging and the results,were highly rewarding.  

Rarely is a unique position successfully

established for this commodity / ingredient food. 

"The Fresh Pressed Olive Oil"

set us apart from other more expensive brands,

who typically rely on a heritage position, with

our more contemporary "fresh" message.

This print campaign gave us access to a high

end consumer through food, wine and   

women's service magazines.   

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MARKETING EXPERIENCE

REAL ESTATE MARKETING

AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS

 AND INDEPENDENT REALTOR TEAMS, I ENJOYED MEETING THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS

IN MY ROLE IN SUPPORT OF THEIR MARKETING NEEDS.

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KELLER WILLIAMS

Building a co-op marketing program for

six Keller Williams market centers, united

independently owned offices in Los Angeles

by expanding their reach and their budgets,

build awareness, grow agent recruitment

and sales. Through an online agent submission

database, listings and images were collected

and downloaded weekly for marketing print

and online executions in The L.A. Times,

and various magazines including the MLS.

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CLAUDIA ROSSINI ACCESSORIES

The transition into launching my own line

of  leather accessories was exciting.

Designing prototypes, selecting hides, 

working with on production, direct sales

and wearing 'all the hats', provided me with

great insight into the "whole business".

Branding and the law of sacrifice,

buying trends, cost of goods and inventory

control, are a few lessons worthy of mention.

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MARKETING EXPERIENCE

MORE

AGAINST A VARIETY OF CHALLENGES, WORKING WITH SMALL BUSINESSES AND LIMITED BUDGETS

USUALLY REQUIRES CLOSE COLLABORATIONS, TRUST AND SOMETIMES A LOT OF LEGGING UP.

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AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS

 AND INDEPENDENT REALTOR TEAMS, I ENJOYED MEETING THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS

IN MY ROLE IN SUPPORT OF THEIR MARKETING NEEDS.

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CONTACT ME

Claudia Rossini

West Hollywood

323-422-4162