RESIST BLAND BRANDS
I have been drawing the attention of consumers on behalf of some
of America’s best known brands and some of the lesser known small businesses, too.
From hashing out a positioning strategy, identifying a core value proposition, a new product look,
copywriting, or developing designs of any kind for business communications, I'm driven to succeed.
Let me take a look at some of your marketing challenges.
WHAT I CAN DO FOR YOUR BUSINESS
STRATEGY / LAYOUT / COPY
Brand positioning and strategy.
Packaging and logo design.
Headlines and copywriting.
Directing photoshoots and image compositions.
Layouts through digital delivery.
SPECIALIZING IN PRINT & PROMOTIONS FOR OVER 25 YEARS, I LEAD THE DEVELOPMENT
OF NEW AND EXISTING BUSINESS ON ALL ACCOUNTS
AS FOUNDING PARTNER & CREATIVE DIRECTOR FOR A CONSUMER PACKAGED GOOD AGENCY.
STAR OLIVE OIL POSITIONING
I love this product. Positioning STAR Olive Oil
against a strong competitive set in a saturated
category was challenging and the results,
were highly rewarding.
Rarely is a unique position successfully
established for this commodity / ingredient food.
"The Fresh Pressed Olive Oil"
set us apart from other more expensive brands,
who typically rely on a heritage position, with
our more contemporary "fresh" message.
This print campaign gave us access to a high
end consumer through food, wine and
women's service magazines.
REAL ESTATE MARKETING
AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS
AND INDEPENDENT REALTOR TEAMS, I ENJOYED MEETING THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS
IN MY ROLE IN SUPPORT OF THEIR MARKETING NEEDS.
Developing and managing a co-op marketing
program for 6 Keller Williams market centers,
united independently owned offices in
Los Angeles by expanding their reach
and their budgets, build awareness, grow
agent recruitment and sales.
Through an online agent submission
database, listings and images were collected
and downloaded weekly for marketing print
and online executions in The L.A. Times,
and various magazines including the MLS.
CLAUDIA ROSSINI ACCESSORIES
The transition into launching my own line of
leather accessories was a beautiful journey.
Designing prototypes, selecting hides,
working with on production, direct sales and
wearing all the hats, provided me with
great insight into the "whole business".
Branding and the law of sacrifice,
buying trends, cost of goods and inventory
control, are a few lessons worthy of mention.
Sales materials served to inform customers and
the trade in both print and online opportunities.