MARKETING EXPERIENCE

PACKAGED GOODS

SPECIALIZING IN PRINT & PROMOTIONS FOR OVER 25 YEARS, I LEAD THE DEVELOPMENT

OF NEW AND EXISTING BUSINESS ON ALL ACCOUNTS

AS FOUNDING PARTNER & CREATIVE DIRECTOR FOR A CONSUMER PACKAGED GOODS AGENCY.

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STAR OLIVE OIL POSITIONING

I love this product. Positioning STAR Olive Oil

against a strong competitive set in a saturated

category was challenging and the results,

were highly rewarding.  

Rarely is a unique position successfully

established for this commodity / ingredient food. 

"The Fresh Pressed Olive Oil"

set us apart from other more expensive brands,

who typically rely on a heritage position, with

our more contemporary "fresh" message.

This print campaign gave us access to a high

end consumer through food, wine and   

women's service magazines.   

MARKETING EXPERIENCE

REAL ESTATE MARKETING

AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS

AND INDEPENDENT REALTOR TEAMS, I ENJOYED THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS

IN SUPPORT OF THEIR MARKETING NEEDS.

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KELLER WILLIAMS

Developing a co-op marketing for

6 Keller Williams market centers,

brought independently owned offices

across West Los Angeles

together, extending their reach and

budgets to build awareness, recruit agents

 and support agent sales.

Through an online submission database,

listings and images were collected and

downloaded weekly for marketing print,

email and online placement in

The L.A. Times and The MLS

MARKETING EXPERIENCE

MORE

AGAINST A VARIETY OF CHALLENGES, WORKING WITH SMALL BUSINESSES AND LIMITED BUDGETS

USUALLY REQUIRED CLOSE COLLABORATIONS, TRUST AND SOMETIMES A LOT OF LEGGING UP.

CLAUDIA ROSINI ACCESSORIES

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The transition into launching my own

line of hand made leather accessories

with was a beautiful journey.

Developing prototypes, working on

 production, direct sales and wearing

all the hats, provided me with great

insight into the "whole business",

the law of sacrifice, buying trends,

inventory control and cost of goods are

a few lessons worthy of mention.

 

Marketing imagery served to inform and market

products in both print and online opportunities.