MARKETING EXPERIENCE
PACKAGED GOODS
SPECIALIZING IN PRINT & PROMOTIONS FOR OVER 25 YEARS, I LEAD THE DEVELOPMENT
OF NEW AND EXISTING BUSINESS ON ALL ACCOUNTS
AS FOUNDING PARTNER & CREATIVE DIRECTOR FOR A CONSUMER PACKAGED GOODS AGENCY.
STAR OLIVE OIL POSITIONING
I love this product. Positioning STAR Olive Oil
against a strong competitive set in a saturated
category was challenging and the results,
were highly rewarding.
Rarely is a unique position successfully
established for this commodity / ingredient food.
"The Fresh Pressed Olive Oil"
set us apart from other more expensive brands,
who typically rely on a heritage position, with
our more contemporary "fresh" message.
This print campaign gave us access to a high
end consumer through food, wine and
women's service magazines.
MARKETING EXPERIENCE
REAL ESTATE MARKETING
AS MARKETING DIRECTOR, DESIGNER AND COPYWRITER FOR SEVERAL MARKET CENTERS
AND INDEPENDENT REALTOR TEAMS, I ENJOYED THE CHALLENGES OF A DIVERSE GROUP OF CLIENTS
IN SUPPORT OF THEIR MARKETING NEEDS.
KELLER WILLIAMS
Developing a co-op marketing for
6 Keller Williams market centers,
brought independently owned offices
across West Los Angeles
together, extending their reach and
budgets to build awareness, recruit agents
and support agent sales.
Through an online submission database,
listings and images were collected and
downloaded weekly for marketing print,
email and online placement in
The L.A. Times and The MLS
MARKETING EXPERIENCE
MORE
AGAINST A VARIETY OF CHALLENGES, WORKING WITH SMALL BUSINESSES AND LIMITED BUDGETS
USUALLY REQUIRED CLOSE COLLABORATIONS, TRUST AND SOMETIMES A LOT OF LEGGING UP.
CLAUDIA ROSINI ACCESSORIES
The transition into launching my own
line of hand made leather accessories
with was a beautiful journey.
Developing prototypes, working on
production, direct sales and wearing
all the hats, provided me with great
insight into the "whole business",
the law of sacrifice, buying trends,
inventory control and cost of goods are
a few lessons worthy of mention.
Marketing imagery served to inform and market
products in both print and online opportunities.